Prahalad publie deux nouvelles études de cas

Je relaie l'information reçue par le World Business Council for Sustainable Development:

2 new cases published by C.K. Prahalad
--------------------------------------------------
C.K. Prahalad, author of "The Fortune at the Bottom of the Pyramid", recently published 2 new case studies. The first focuses on Jaipur Rugs, describing the history of the largest hand knotted rug export company in India, employing 40,000 people across seven states in north India. The Jaipur Rugs business model has successfully connected rural poor with markets of the rich, through the development of a global supply chain, built around mobilizing human capability and skills at the grassroots level and finding steady jobs for rural men and women in the most depressed parts of India. The second focuses on Bharti Airtel, India's wireless giant. Case A presents the history of India's wireless telecommunications industry and the unique challenges faced by operators in that environment. It also gives the background on Airtel, introduces its leaders, and describes some of the biggest challenges facing the company. Case B presents varied strategies that Airtel has pursued to become one of the most profitable wireless telecommunications companies in the world, despite the fact that it operates in one of the poorest countries on Earth. Airtel changed the industry by moving away from such standard metrics as Average Revenue Per User (ARPU) and has employed alternative measurements for success. It has also relied heavily on outsourcing non-core functions and designed unique Value-Added Services for its varied customer base.

Jaipur Rugs: http://www.globalens.com/casedetail.aspx?cid=1428849
Bharti Airtel: Case A at http://www.globalens.com/casedetail.aspx?cid=1428834 and Case B at http://www.globalens.com/casedetail.aspx?cid=1428864